December 3, 2020

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BTS Breaks YouTube Record

K-pop boy band BTS broke the YouTube record for most one-day views. Within the day of its premiere, BTS’s new single “Dynamite” received an astonishing 101.1 million views. BTS has made waves several times this year for their impressive video premiere response. This instance also highlights the importance of YouTube viewership to industry success and chart placement.

Breaking News Highs

BTS, or the Bangtan Boys, is the Korean supergroup consisting of  Kim Tae-hyung (nicknamed V), Jung Ho-seok (J-Hope), Min Yoon-gi (Suga), Kim Nam-joon (RM), Kim Seok-jin (Jin), Park Ji-min, Jeon Jung-kook. Over the last couple years, the group has risen to international stardom. 

Now, they’ve just racked up the most YouTube premier views of all time. Previously, the fellow K-pop group BLACKPINK had held the record. The girl group’s single “How You Like That” received 86.3 million within the first 24 hours of its June release.

“Dynamite”, which is BTS’s first all English single, had a whopping 101.1 million views by the end of its Friday premiere day. As of midday Monday, the music video has over 186 million views.

A Stunning 2020

This is the third time this year that BTS hit the top-10 for one-day YouTube views. Their music video for “ON” saw 43.8 million  views within its first 24 hours. A different, more choreography heavy, music video for the same song, “‘ON’ Kinetic Manifesto Film: Come Prima” also broke a top 10 record. BTS’ diehard fans are responsible for driving the band’s outstanding premier numbers. 

The “BTS ARMY” are now known as the world’s most powerful fandom often influencing trends on Twitter and TikTok. Beyond the music, they’re responsible for the trolling of both Donald Trump’s Tulsa rally and for flooding white supremacy Instagram tags. Given their fans’ incredible ability to organize, it is not surprising that BTS was able to break this record.

Do YouTube Views Matter?

YouTube is predominantly a video-sharing site, and the company has never stated otherwise. Although much of the content is music, the platform has resisted the urge to place more prominence on music content over other popular categories like gaming, news, and beauty videos. However, many music industry analysts have posited that YouTube is actually where the majority of the world accesses music. Given this belief, Billboard adjusted. They placed much more importance on YouTube performance. And starting in January 2020, Billboard began taking YouTube views into account when ranking songs for the Billboard 200 chart. The change brought many K-pop groups to the surface.

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